To create a 3D interactive configurator for the "My Raize My Way" campaign by Toyota for Abdul Latheef Jameel Motors in Saudi Arabia, allowing users to design their own Toyota Raize car and enter it into a competition for a chance to win a trip to Milan and Paris.
The configurator was built using the Unity 3D engine and was designed to be accessible through a web application. The configurator allowed users to change the colors of their car, add decals, vinyls, and text stickers, and also provided professional design tools for users to create their own designs. The configurator also allowed users to upload their designs to the web application, where they could be voted on by other users. The eight entries with the most votes were chosen as finalists and their designs were applied to eight Toyota Raize cars.
The "My Raize My Way" campaign was a success, with a high level of engagement and participation from users. The 3D interactive configurator allowed users to fully customize their own Toyota Raize cars, and the competition element added an extra layer of excitement and motivation for users to participate. The winning designs were ultimately chosen based on the number of votes they received, and the eight finalists were awarded with a trip to Milan and Paris.
Sector4 Interactive
12/430-E, Bethel Gail Road
Kalamassery, KL 683503
© 2023 Sector4 Interactive